Strategy & Policy Development

Your strategy and policy development can be the start of your journey with us or a standalone service. TEU can create audience engagement plans as part of the strategy for your indoor or outdoor venue, ensuring that you are reaching the communities you need to with your cultural events offering. We can deliver strategic planning to help transform your space.

Diversify and improve events with a clear strategy

Your long-term strategy and events programme will help you achieve your goals. Whether you want to diversify the use of your space, offer exciting events and fitness activities to the community or create commercially-sustainable events, we tailor your strategy to get what you need from your space.

Deliver safer events with your bespoke policy

Venues and outdoor activity programmes run smoothly with a clear policy in place. Stating which types of events you wish to host, the steps required for getting permission and your selection process helps you to deliver safe, high-quality events. A bespoke policy also helps to build trust amongst your stakeholders, ensuring that responsibilities are understood and expectations are clearly outlined.

The Event Umbrella team are qualified Health and Safety practitioners who will adhere to the current legislation and best practice that safeguards the wellbeing of the public. We can create a policy that will assure stakeholders or users of the space that the events are well-planned, well-managed, and safe for the local community.

Plan community and stakeholder engagement

Your strategy will set out how stakeholders and communities will be engaged in the activity programme. We’ve a wealth of experience engaging and understanding the needs of diverse stakeholders and communities, and will work with you to identify how to engage your stakeholders, incorporating these into your strategy or policy. The Event Umbrella will manage relationships with primary stakeholders to make sure they are on board and invested in your events programme.

Simplify premises licences and planning permissions

We have the expertise to apply for a premises licence and to obtain planning permission on your behalf, as per the Licensing Act 2003 and Town and Country Planning (General Permitted Development) Order 2015. With extensive experience and a professional industry database of contacts, we can help to greatly enhance the usability of your site.

Bring unused or undervalued spaces to life

Safely introduce exciting and diverse events to underused indoor or outdoor spaces such as parks, highways and Greenfield sites, even those that have been previously written off. The Event Umbrella wants to create spaces that people love to visit, work, live and study, enhancing the area’s cultural activity and bolstering local supply chains and the economy.
Where events and activities have been rejected in the past, The Event Umbrella can help you to secure approval.

Protect your space with bespoke contract terms

We administrate, issue and negotiate contract terms and conditions for you. All contracts will include your commercial agreement, relevant legislation, and health and safety. Your bespoke contract terms can include exactly what you need to protect your space, from preventing tree or ground damage to guarding your listed building.

We’d love to hear from you!

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