PLACE
Transforming Places
We enable sustainable cultural programmes through tailored events, fitness and other activities, that generate crucial revenue, improve the lives of the community and promote the area as a place to visit, live, work and study.
A long-term strategy and events programme can help achieve goals such as diversifying space usage, offering community events and fitness activities, and creating commercially-sustainable events. The strategy is
tailored to individual needs.
To ensure safe and high-quality events, clear checklists are crucial for venues and outdoor activity programs. The process involves understanding your goals, the desired event type, and the selection process to build trust with stakeholders and residents.
The strategy for an activity program should outline how stakeholders and communities will be engaged. With our experience in engaging diverse stakeholders and communities, we can work with you to identify how to engage them and incorporate their feedback into your strategy or policy.
We have the expertise to apply for a premises licence and to obtain planning permission on your behalf, as per the Licensing Act 2003 and Town and Country Planning (General Permitted Development) Order 2015. With extensive experience and a professional industry database of contacts, we can help to greatly enhance the usability of your site.
Safely introduce exciting and diverse events to underused indoor or outdoor spaces such as parks, highways and Greenfield sites, even those that have been previously written off. The Event Umbrella wants to create spaces that people love to visit, work, live and study, enhancing the area’s cultural activity and bolstering local supply chains and the economy.
Where events and activities have been rejected in the past, The Event Umbrella can help you to secure approval.
We administrate, issue and negotiate contract terms and conditions for you. All contracts will include your commercial agreement, relevant legislation, and health and safety. Your bespoke contract terms can include exactly what you need to protect your space, from preventing tree or ground damage to guarding your listed building.Where events and activities have been rejected in the past, The Event Umbrella can help you to secure approval.
Strategic placemaking can enhance a community’s appeal for visitors, residents, workers, and students. This approach focuses on creating a lively cultural environment that benefits the community. Our team combines expertise in project planning and policy with event production knowledgeto enliven your space.
To meet the needs of the community, we review your activity and identify cultural gaps, monitor industry trends, and attract high-quality activities to your space. We invite prospective hirers to visit your site and negotiate hire terms to ensure commercial sustainability and improve your cultural offering.
Your programme of events must be relevant to your space. Our team helps you make the most of the area’s features, whether it’s the businesses close to your park or a local arts group operating in your community.We’ll always look at your space as a whole to better understand how to promote its unique features, such as parks, cafés, or ponds. By thoroughly considering the features within and surrounding your place, we can raise the profile of the area and maximise its potential. We can also advise on how placemaking can be used to celebrate important anniversaries for your place, or participation in national celebrations such as jubilees, sporting events, and city /borough of culture.
The Event Umbrella can manage all event applications for your space. We can look after:
- Applications.
- Consultation and engagement.
- Approval processes.
- Issuing contracts.
- Adherence to policy.
- Actioning your strategy.
We can simplify and consolidate the approval process,
becoming a single point of contact for organisers,
stakeholders and responsible authorities. This approach will
make your place a more attractive destination for event
organisers, particularly where multi-departmental sign off is
required.
Our ability to manage multiple applications will lead to a
growth in programme and revenue, helping you to achieve
your goals, whilst being sensitive to your community and the
space you manage, giving you safer, more sustainable
events.
The Event Umbrella has a comprehensive understanding of the safety requirements for events, having chaired Safety Advisory Groups and presented to them across the South East. Their approval systems ensure that events meet operational best practices and comply with Health and Safety legislation.
We can provide support for applicants and nurture them through the process. This makes your space more accessible for less experienced event organisers, and helps to cultivate a diverse events programme.
We simplify the event approval process by fostering relationships with key stakeholders, including the community, venue users, businesses, residential neighbors, politicians, and police, to support and assist with applicant consultation throughout the process.
We can issue permits to local groups to use your space for various activities such as fitness classes, art classes, dog walking, forest schools, scouts activities, and yoga groups.
Sustainability means living within environmental limits and recognizing the connection between society and the economy.
Operations should be conducted safely and with integrity, with equal opportunities for everyone in the supply chain. Events should have a waste management plan and be mindful of natural resources, ecology, heritage, and local communities. Supporting the host community’s goods, products, and services creates a positive economic impact that lasts beyond the event.
We use ourindustry connections and experience to help reduce expenditure, offering guidance and reviewing budgets, helping groups source their own suppliers and negotiate better rates. All this will help organisers become commercially sustainable, enlivening your space and enriching the wider community.
Choose the exact type of learning your community needs with our specialist events training. From afternoon sessions to multi-day courses, we can make sure anyone running events in your space has the right knowledge and skills to offer exciting, safe and sustainable events.
Sometimes a great event needs some extra support to keep it running as planned. We can provide specialist event staff from our Live Team to work alongside the group of organisers, promoting event longevity.
The Event Umbrella advocates the use of British standards, HSE guidance and approved codes of practice, as well as other central or local government guidance or examples of case law that suggest specific working methods or standards are needed to meet the requirements of UKl aw.
Further to this, the team undertakes continual training and review of legislation and
guidance, particularly in times of heightened risk such as those experienced during the
COVID-19 pandemic.
Every member ofthe team is trained to IOSH or equivalentlevel, holds a personal licence and is trained in First Aid. Additional training is given in emergency planning, crowd management, NEBOSH or equivalent and management leadership skills.
The Event Umbrella manages premises licences for a number of local authority sites across
the South East and has knowledge and experience implementing specific legislation (as
amended) and best practice including, but not limited to:
- Licensing Act 2003
- Health and Safety at Work etc. Act 1974
- Management of Health and Safety at Work Regulations 1999
- The Town and Country Planning (General Permitted Development) (England) Order
2015 - The Construction (Design and Management) Regulations 2015
- The Fireworks Regulations 2004
- The Reporting of Injuries, Diseases and Dangerous Occurrences Regulations 1999
- The Event Safety Guide HSE HSG195
- Fairgrounds and Amusement Parks: Guidance on safe practice. HSG175
- Managing Crowds Safely. A guide for organisers at events and venues. HSE HSG154
- Food Safety Act 1990
- Regulation (EC) No 852/2004 (HACCP)
By monitoring event safety and sustainability, we’ll improve the resilience of your hirers and their event programme, reducing the risk of major incidents and future-proofing your service .
We can carry out detailed background checks and obtain references for event organisers hiring your venue. Trusting someone with your space is a necessary part of event planning but some careful steps can help you reduce any risk.We use our industry knowledge and contacts to check the background of event organisers and provide a report on their legitimacy and reputation, including any references they have, to help keep your land or indoor venue safe.
From the planning stage of an event or activity, advance liaison with key stakeholders and partner agencies through to onsite representation where required, including attending or convening Event Liaison Team meetings, The Event Umbrella monitors your place and the activities carried out there, at every level.
We manage contracts and deposits to ensure proper care of your land or indoor venue. Our site inspections are thorough, providing pre- and post-event reports and photographic evidence of any damage. We can also include estimated costs for repairs and offer site tours for concerned stakeholders. If there is any damage, we can recoup costs from event organisers to reinstate your space.
It’s our goal to foster a culture of continual improvement amongst the event organisers using your venue(s). We carry out effective yearly reviews throughout the contract (or as required) of both our service and of the activities within it. Where necessary individual post event evaluation reports will analyse the success of individual events and activities, allowing you to assess their place in your strategy and make adjustments where required for the years ahead.